Social media has long served as a key corporate communication tool. Beyond its usefulness in marketing, avenues like Twitter and Facebook have also become central to recruiting. One survey showed that more than eight out of 10 employers (84%) use these platforms in their efforts to land the best candidates.
Given this situation, are you doing enough to get the most out of social media? The process involves more than scanning through LinkedIn profiles. A dedicated effort in this area can help you find better candidates and more easily attract the candidates you want.
Ready to learn more? Here’s how you can use social media to help you land the best candidates:
Finding The Best Talent Thanks to Social Media
Build Your Employer Brand
You use social media all the time to bolster your reputation with clients. The same process can apply to recruitment. Even when you’re not actively searching for candidates, you can take steps to make yourself a more appealing employer.
Post content on your social media platforms that highlights the value you provide to your team. When future candidates scroll through your feed, they will get a good impression of what it’s like to work for you. Here are some specific strategies you can apply:
- Showcase your culture
- Spotlight your accomplishments
- Display your vision
- Underline your value as an employer
Develop Thought Leadership
Social media also supplies a tool to highlight your place at the cutting edge of your industry. Along with your website and appearances in third-party publications, you can use your feed to showcase unique research and thought-provoking insights. This will make you appealing to far-sighted candidates, letting you attract the best talent available.
This strategy will also raise your reputation within the industry. Using social media in this way will help you draw attention from high-value employees at your competitors, potentially setting the stage for bringing them into your organization
Conduct Due Diligence
Beyond its value for delivering your content to a wide audience, social media also acts as a useful research tool. This is especially true for recruitment. You can use platforms like LinkedIn, Facebook, Instagram, Twitter, and TikTok to learn as much as you can about the people looking to join your team.
Most of your candidates will have a social media footprint. As you make hiring decisions, dig deep into what your best prospects are posting. This will help you learn about their career accomplishments, as well as what they are like as people.
Target Passive Candidates
Social media can help you research candidates who apply for your open positions. However, you can also go a step further. You can use social media for hunting down ideal team members.
Don’t wait for the right candidate to find you. Instead, seek out professionals with the right credentials and backgrounds. Social media provides an excellent way to search for these top talents. From there, you can use the same platforms to reach out to your chosen recruits. This way, you can add a new avenue for recruitment, upgrading your team building with passive candidates.
Support Your Candidate Pipeline
You might benefit from a network of part-time and contract workers. This will help you on a day-to-day basis. At the same time, It can become a system for identifying future full-time staffers. Building and maintaining this group of contributors gets easier with social media.
Looking to Improve Your Search for The Best Candidates?
Ready to improve your ability to locate and target the right individuals for your open positions? A top recruiter, like Able Associates, can help you find the ideal team members for you.
Contact ABLE today to learn more.